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automation · Tattoo & Permanent Makeup (PMU) Supplies / E-commerce

AI E-commerceAutomation Platform

This AI-powered e-commerce automation platform is built around Shopify to automate customer support, order management, personalized email campaigns, payment reminders, affiliate tracking, Facebook Ads conversions, and business workflows through seamless integrations with Make.com, OpenAI, Stripe, Slack, Gmail, and Google Sheets.

CustomerAI Support AgentIntent DetectionKnowledge Base (RAG)Order LookupDecision EngineShopifyStripeGmailSlackGoogle SheetsFacebook AdsAffiliate Tracking
Order Found
AI Response Generated
Email Sent
Escalated to Human
Facebook Event Tracked
Slack Notification
Platform

What the automation platform does

Six interconnected capabilities that replace manual support, operations, and marketing workflows.

AI Customer Support

Intent-aware replies powered by RAG and order context.

Order Automation

Packages and orders flow through automated workflows.

Payment Processing

Stripe payments sync with fulfillment and notifications.

Marketing Attribution

Campaign events tracked across acquisition channels.

Human Escalation

Complex cases route to the team with full context.

Business Intelligence

Dashboards surface trends, volume, and AI performance.

AI Engine

AI decision engine

Every customer message flows through an intelligent pipeline from intent detection to escalation.

01
Customer Message
02
AI Understands Intent
03
Retrieves Order
04
Reads Knowledge Base
05
Generates Response
06
Sends Email
07
Waits for Reply
08
Escalates if Needed
Journey

Customer journey

From first visit to repeat purchase, every touchpoint is tracked and automated.

Visits Website

Browses Products

Adds to Cart

Checkout

Payment

Confirmation

AI Follow-up

Review Request

Repeat Purchase

Integrations

Connected ecosystem

Nine services orbit a central AI core, synchronized through intelligent automation workflows.

AI Core
Modules

Automation modules

Five production modules covering support, orders, email, marketing, and business operations.

AI Customer Support

  • Automated replies
  • Intent classification
  • Knowledge retrieval
  • Order-aware context

Order Tracking

  • Order lookup
  • Shipping updates
  • Payment verification

Email Automation

  • Shipping emails
  • Warranty
  • Returns
  • Reminders

Marketing Automation

  • Facebook Events
  • Affiliate tracking
  • Campaign attribution

Business Automation

  • Slack alerts
  • Order monitoring
  • Reporting
  • Data sync
Workflow

End-to-end workflow

A custom automation pipeline replacing manual orchestration with intelligent, event-driven flows.

ShopifyCustomer DataAI ProcessingBusiness RulesEmailSlackAnalytics
Impact

Platform metrics

Production outcomes across support volume, accuracy, and operational efficiency.

0+

Customer inquiries handled

0%

AI response accuracy

0%

Manual work reduced

0+

Integrated services

0%

Automation coverage

<0s

Avg response time

Architecture

System architecture

A layered architecture connecting the storefront, AI services, automation engine, and external integrations.

FrontendShopify StoreAPI LayerAI LayerAutomation EngineExternal ServicesBusiness Reports
Context

Challenge and approach

The Problem

The client required a single intelligent automation ecosystem capable of replacing repetitive customer support tasks, synchronizing business data across multiple services, automating follow-up campaigns, and accurately tracking every customer journey from purchase to marketing attribution.

Our Approach

Built an end-to-end AI-powered Shopify automation platform that handles customer support, order management, email automation, marketing tracking, and cross-platform synchronization using intelligent workflows.

System Design

Customers browse products through a modern storefront before completing purchases using Shopify and Stripe. Make.com orchestrates workflow automation by synchronizing customer data, triggering AI-powered customer support, updating Google Sheets, sending Slack notifications, automating email campaigns, and tracking Facebook Ads and affiliate conversions.

Timeline

Project phases

Requirements & Workflow Design

TBD

AI Customer Support Development

TBD

Shopify & Stripe Integration

TBD

Workflow Automation & Integrations

TBD

Testing & Production Deployment

TBD

The automation platform transformed how we handle customer support, order management, and marketing operations by significantly reducing manual work while improving the customer experience.

Corbin Briggs

Founder, E-commerce Brand

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